I Love Fly Fishing
Gear and Community for Kiwi Anglers
About I Love Fly Fishing
I Love Fly Fishing (ILFF) is a New Zealand-owned company dedicated to providing quality fly fishing gear at affordable prices. Owned by Johan Kok, ILFF supplies a wide selection of rods, reels, flies, and accessories tailored to New Zealand’s unique freshwater fishing environment. As an avid supporter of Women on the Fly, ILFF combines product knowledge with an understanding of Kiwi anglers’ needs, empowering the local fishing community.
Gear and Resources for Every Angler
ILFF offers a comprehensive range of products, from high-performance rods and reels to an impressive variety of flies designed for New Zealand waters. They also provide valuable resources like tutorials, guides, and online advice, helping anglers select and use the right gear. For Kiwi anglers seeking to elevate their freshwater fly fishing, ILFF offers quality products and expertise to support every adventure.
Buy a Fishing Licence
Purchase your fishing season licence easily online.
Find your spot
Discover fishing access locations to plan your next adventure.
We can’t wait to welcome you to our community of Women on The Fly!